Almost twelve months ago, Nigel Brown had an horrific motorcycle accident in which he lost his lower leg. His story is an inspiration of courage and determination to return life to as normal as possible.

There is no doubt as to the impact of such an injury, but Nigel Brown was determined to get on with life and still have fun. Before leaving his hospital bed, he had decided to buy himself a quad bike and set about finding the right quad. He came to Apache and actually bought along a friend he'd met in hopsital and the deal was done! These guys did not want our standard automatic quads, no indeed, they wanted the fastest, most adventurous, the best looking, sounding and best performing machines we could offer..... there was only one thing for it - the RLX 450 CF Supermoto no less and the dream became a reality. Apache technicians modified the gear lever to make this longer and easier for Nigel to change gear with his artificial leg, and soon after the duo picked up their sparkling brand new machines.

Nigel said "I wanted to get back to riding a bike and this was the nearest thing to it. Performance wise I'm having a great time and I can't fault it. Reverse gear makes life easier and is really useful. People are always asking me about my quad and it is a real head turner wherever I go!" He added, "My quad is competely different to a motorbike as you don't bank around corners and you distribute your weight differently but it stays upright when you stop which is very helpful when you have to rely on an artificial leg. It is different riding experience, but a thoroughly enjoyable one."

If you are in a similar position and you'd like to talk to Nigel about his experiences, we can pass on your details. Email to theiw@aol.com.

posted 07/06/2010

Over the past twelve months, Apache’s range of quad bikes have proved increasingly in demand and there was no exception in the recent winter weather. Worried that the poor weather in early January might hamper sales, the firm’s month end figures were just astonishing. During the snow and ice in early January, Apache’s website even crashed offline once due to the sheer volume of visitors trying to access the site.

The firm always plans its stock levels to cater for a bumper pre-Christmas season, as people rush to buy Apache Quads for their lucky loved ones! But the firm underestimated the huge demand created during the January ice and snow period and even sold out of several models for a few days.

posted 03/03/2010

When Apache launched its online parts business one year ago, no-one could have predicted what a huge success story this would become.

Many people asked why Apache chose to call this new venture ‘Easy Quad Parts’, but this was because the online ordering 24/7 was designed to be ‘easy’, but moreover, many of the parts listed for sale on the webshop are for a variety of manufacturers models and not just Apache!

It all started with just a few parts listed, but as the year has gone on, there are now more than 10,000 individual product lines for quad bikes and ATVs, covering everything from battery chargers to nerf bars, service kits to brake pads, quad workshop equipment to quad bike all weather satellite navigation systems and so much more. Parts are sent out on a mainstream overnight carrier at competitive prices.

posted 03/03/2010

Better known as one of the UK’s leading quad bike importers, Apache has re-introduced its full trailer range to satisfy demand from its customers and dealer network. The firm has been concentrating on its core quad bike business but in a u-turn it has decided demand is too high for its trailer range for this to be ignored.

There is no doubt about Apache’s increasing market share and this is just part of the firms ambitious expansion plans for this year. Details of a larger distribution hub and additional warehouse facilities are to be announced shortly.

The Apache trailer range boasts six competitively priced models. The original ‘Apache mesh trailers’ with rear ramps were initially designed for transporting quad bikes, but are equally suited for lawn mowers or other small items of equipment. The range of four road trailer models have solid steel sides and floors, and come in varying sizes ranging from 5ft in length to 8ft in length. All competitively priced from just £399-£495 plus VAT, and at these prices, these Apache’s are flying off the shelf. These solid side trailers have handy front and rear opening/closing door for maximum flexibility of use. The quality and build of Apache trailers has to be seen to be appreciated, but on thing is for sure, they are all easy to tow and represent outstanding value for money.

posted 03/03/2010

Apache's range of Quad Bikes expands again, with the stunning new RLX 400 4x4. This long awaited utility / agricultural 4x4 has been exhaustively tested and refined before joining the Apache stable and boasts an impressive standard spec at an unbeatable price, with of course, market leading backup.

This all-new quad boasts an impressive standard specification. Of course, there’s the 4x4 capability giving outstanding handling and performance – a push button 3 way locking differential, 2wd, 4wd, locked 4wd and shaft drive. Its 360cc’s OHV engine gives a very good power capability and its CVT automatic drive system with reverse makes for easy riding in all conditions.

This is the latest in the Apache Utility ATV range, which now boasts the smaller RLX 320 and RLX 400 2wd models. This new RLX 400 4x4 has been brought in to satisfy the demand for true 4x4 capabilities some customers require.

posted 03/03/2010

For more than a decade, Apache Quads has been supplying a range of quad bikes, which is a true testament to its long running popularity. Apache now launches the latest addition to its range, the new Apache RLX 400 2wd Utility model.

This all-new quad is the larger engine version of the RLX 320 Utility launched two years ago and packs in some 360cc’s with its purpose built, efficient 4 stroke OHV engine with electric start. It offers a huge array of appealing standard features including front winch with handlebar controls, automatic transmission with reverse gear and high/low drive ratios, fully independent suspension and much more. Two wheel drive keeps weight to a minimum bringing even more to the RLX 400’s handling capabilities. Good ground clearance is big and the turning circle small.

This is designed to suit most medium duties around the country estate, farm, equestrian facility or indeed any other similar use.

All adult Apache’s come as standard ready to be road registered if required with all necessary documentation including lights, mirrors, full lighting kit, horn, speedometer and fuel gauge. Competitively priced this model is available now from Apache dealers across the UK.

posted 01/12/09

Launched earlier this year, Apache Quads’ online parts shop aplty called ‘Easy Quad Parts’ has been a huge success with many thousands of orders placed on line and to celebrate the firm is running a Christmas & New Year Sale between now and 31 January 2010.

For people looking for ideas for Christmas, there’s no shortage at Easy Quad Parts – and now many popular products have discounts varying from 10-25%. The online shop lists live stock of more than 8,000 parts covering a total of 36 quad bike models from various manufacturers including Apache. As it is a live stock shop, orders can be despatched to arrive usually within 48 hours from your order.

The online shop lists a wide range of replacement parts including servicing items and also a range of popular accessories including helmets, quad covers, clothing, racing parts and more.

posted 01/12/09

Worcestershire based Apache Quads has re-launched its extensive trailer range following demand from its trade and retail customers and after a full review of the current market place. The emphasis is on supplying quality built, competitively priced small to mid-sized trailers designed to be more robust than those currently being sold by high street outlets.

Apache manufactured the original ‘mesh’ trailers, that were designed for transporting predominantly quad bikes, which were available in two popular sizes for transporting one quad or two. An improved version is now available from Apache that includes a longer rear ramp to make loading quad bikes, lawn mowers or other small items of equipment even easier. The mesh material used in the manufacture of the trailers makes them exceptionally easy to clean and long lasting.

But it doesn’t stop there, Apache has re-launched its full range of small to mid sized unbraked road trailers that have solid steel sides and floors. These are manufactured from high quality galvanised steel for long life, and the range comprises four convenient sizes.

The smallest road trailer – the Apache 59B measures 5ft x 4ft and starts at just £440 plus VAT with models up to the Apache 96B which measures 8ft x 4ft wide at just £495 plus VAT. All these trailers have a front and rear opening/closing door for maximum flexibility of use.

posted 01/12/09

APACHE, one of the UK’s leading importers of quad bikes and ATVs, has joined forces with the ACU to back the prestigious 2010 ACU British Youth Quad Championship.

The event will be known as the “ACU Apache British Youth Quad Championship” and will take place provisionally on 18-19th September 2010 at a venue yet to be announced. Riders from the age of 6 to 17 years of age can take part in the one-event Championship event.

ACU Business Development Manager Dave Luscombe said: “Apache is a main player in the quad market and the ACU is delighted to welcome it as a sponsor of the ACU British Youth Quad Championship. This is grass roots support for our sport and I am sure the event will be a big success for all involved.”

Apache has been at the forefront of the children/junior quad market for more than a decade, selling tens of thousands of quads from the smallest Mini Tomahawk 50cc to the hugely popular all rounder, the Apache RLX 100 Sport. But it was when the Apache F100 Liquid Cooled Quad range was launched just over five years ago, that Apache began to make its mark on the racing circuit with the F100 proving to be a race winner time and time again. Since then, Apache has launched two specially designed race models - the Apache F50 and Apache F100 Works models which are now used extensively across Europe and proving successful in the racing series in which they are used.

posted 01/12/09

Apache Quads recently launched ‘Supermoto’ range of quads, are already proving extremely popular and the firm has recently increased its factory orders to meet the expected demand this Summer.

The new models, the sporty RLX 320 CVT automatic and the manual 49 bhp RLX 450 CF Supermoto, have been developed over the past year to combine outstanding performance features with stunning good looks to top it all.

Both new CF Supermoto quads have the latest Apache carbon fibre effect bodykits, a combination of black and silver honeycomb pattern with a high gloss finish. A host of great features include increased performance over the standard Apache RLX 320 and 450’s. Plus front and rear wave discs thereby reducing heat under harsh breaking; lowered remote reservoir front and rear shock absorbers with dial-in pre-load and rebound adjustments; rear reinforced alloy swing arm with unique chain alignment feature - and much more.

Over the past two years, the Midlands based firm has been refining its quad bike range and now has what it considers ‘the best Apache range ever’. There’s an Apache for every member of the family, from the smallest junior model – the Mini Tomahawk 50 cc, the children’s range of leisure quads, to the junior racing quads now making a firm mark on the British racing circuit. The adult range now comprises both manual and automatic quads from 180cc’s to the awesome 450cc and top of the range Supermoto models.

posted 20/04/09

Apache importer Quads Direct Limited launched its new parts website business last week aptly named ‘EasyQuadParts’ following many months of development and preparation work. The site, still currently only 30% complete, already features more than 4,500 popular product lines all ex stock for immediate despatch.

The new site at www.easyquadparts.co.uk features a huge range of Apache parts, as you would expect, but also offer a huge array of parts compatible with other makes including SMC, Barossa, Aeon, RAM, Dolphin and many more – covering 50cc right through to 450cc models. In addition to quad parts, the site will soon feature service kits, second hand parts, tools and workshop equipment and much more. All parts are competitively priced; despatched by reputable carrier and have a choice of Paypal or major credit cards as payment options.

Managing Director, Richard Latham said “EasyQuadParts is a huge undertaking for the business. Within 6 months from now we aim to have the most comprehensive parts website in the business.

posted 20/04/09

Apache importer Quads Direct Limited has recently announced its new 2 year parts warranty for its adult road legal, road registered quads purchased after 1st April 2009. This is a ‘first’ for Apache brings the brand into line with other top brand manufacturers around the country.

Managing Director Richard Latham said “All Apache’s come with the standard Apache 12 months parts warranty when new. Following extensive research, it was evident that prospective owners were looking closely at the level of warranties being offered across the market, hence we introduced this comprehensive 2 year parts warranty on all adult road legal road registered models”. He added “This will no doubt considerably raise the stakes and further enhance the desirability of buying Apache over other brands and we are already seeing the benefits in increased sales year on year”.

posted 20/04/09

Apache Quads new RLX 320 Utility/Agri ATV is setting the pace for Apache’s quads sales this year as it takes on the competition head on. Sales of the new RLX 320 Utility are extremely buoyant and the firm has already increased manufacturing production three fold since its launch earlier this year.

This stunning and incredible value middleweight adult utility quad is not only superb in challenging off road situations, is also fully road legal. It has already been snapped up by a huge number of farmers, country estate owners and equestrian/livery yard owners around the UK for to its outstanding specification and build quality. Retailing at just £2,875 including VAT, the Apache RLX 320 is amazing value for money. Standard features include an economical single cylinder 4 stroke engine, with CVT automatic with reverse gear, plus standard fit front and rear carry. In addition, it comes as standard with alloy wheels, front winch, digital dash, locking fuel filler, front locker for securing your belongings and also a handy rear tow bar.

Managing Director Richard Latham said “We are delighted with sales of the RLX 320 Utility Quad, and the feedback from owners is just brilliant. There is nothing to match model on the market”.

Also, all Apache’s come with a peace of mind warranty as standard when purchased new. This model has been exhaustively tested by us and has performed admirably in all conditions”.

posted 28/06/08

Apache’s new improved Tomahawk Mini 50cc, has made a grand appearance this week after months of development and testing. New features include improved safety features and upgraded styling with Apache’s race inspired graphics to give the finishing touch.

This is a little quad with, without doubt, the best Mini Tomahawk from Apache to date, and includes a host of safety features including remote cut off key fob, that means that a parent can cut the engine remotely from a distance of up to 100 metres away. It also now incorporates a ‘safety tether’ which is a first on this tiny machine. It’s an easy to ride 50cc 2 stroke engine with automatic gears, electric start and also smaller and lower than the previous Mini Tomahawks, making it easier for smaller children to ride. This is a perfect first or starter quad and at just £699 including VAT is likely to be the most competitively priced ‘branded’ mini quad on the market and represents outstanding quality and value for money. The new Apache Mini Tomahawk is available from Apache’s SuperCentre Dealers or from Apache’s Central Midlands warehouse in Worcestershire.

For the low down on the new baby from Apache, including photographs, full technical details and action packed videos, see www.apachequads.com where you can find all this information plus details of your local dealer. Alternatively you can call Apache on 01562 861 607.

posted 28/06/08

Apache’s recent launch of the RLX 320 Sport ‘Colours’ Range has provoked some interesting requests from its customers.

Never short of ideas for a new innovate angle for its products, usually in design or performance technology, Apache came up with this solution to the many requests it receives for ‘special colours’ from the public and celebrities who have particular preferences.

The top selling RLX 320 Sport model has always been supplied in ‘Ferrari Red’ giving the Quad a thoroughbred racing feel. But, for some people this wasn’t enough and the company’s most recent request was actually for ‘leopard print’, a certified one off model, which is currently in production at the Apache factory.

In order to meet the demand for ‘special colours’ Apache recently launched a special range of RLX 320 Sport models, available in a host of special vibrant and not so vibrant colours, for a small additional charge which covers the colour finishes. The colours include metallic aqua blue, fushia pink, jungle green, canary yellow, and vibrant black.

posted 28/06/08

Quads Direct Ltd, sole importers of Apache, has faced a recent upturn in business as people rush to buy its road legal quads to commute to work this Summer.

The firm reports a sales surge in recent weeks as the price of fuel rockets and as people seek cheaper ways of getting around.

Apache's biggest seller is the RLX 320 Sport Road Legal ATV. This model is incredibly economical, has superb performance, but also great fun to ride. Being fully automatic and very easy to ride, it is proving attractive to men and women alike. It's perfect for those riders who prefer the safety and stability of four wheels rather than investing in a scooter or motorcycle. And, of course, Apache's are a great investment as they have excellent resales values.

posted 28/05/08

Quads Direct Limited, importers of Apache Quads, has just launched its latest RLX 100 ‘S’ model in time for the summer. The Apache RLX 100 ‘S’ has consistently been the UK’s top selling Children’s Quad, but the latest model has the very latest body styling, sporty new race inspired graphics and improved handling for greater safety and stability when manoeuvring. Managing Director Richard Latham said “The RLX 100 has been hugely popular over the years, and we are always reluctant to change anything that is already this good. But, we want to keep ahead of styling issues and make enhancements as new technical products become available to us, so we are taking advantage here to make sure the RLX 100 stays firmly at the top as Britain’s most wanted junior quad in the UK.

posted 19/02/08

This website is now one of the most visited (if not the most visited) Quad/ATV and Leisure vehicle websites in the UK following an extensive survey of our visitors. This has no doubt been due to the continuous development of the site to include more news, views, more pictures than ever before, plus the new video clips, and all the information you need to know about owning an Apache. Also the addition of the Apache Service Centre offering collection and delivery to maintain your Apache in tip top condition, and the Apache Repair Centre: our 'Test & Try Days' and more recently the 'Apache Experience' Days'. Visitors to the site have grown incredibly just over the past 12 months, and page views have more than quadrupled, so that makes us feel that our efforts here are worthwhile. But... if there's anything you'd like to see here, please do drop us a line at sales@apachequads.com.

posted 19/02/08

Apache’s new super-fast RLX 450 Road Legal ATV hit the market place last week to a rapturous welcome by Apache enthusiasts around the country. Believed to be the fastest 450cc road legal homologated ATV on the market, the new machine packs in a full 48 bhp, giving jaw dropping performance together with stunning good looks.

Everything about this manual 450cc super machine is impressive, from the gleaming ‘Glacier White’ paintwork, to the host of standard features such as front and rear gas shocks, front alloy nudge bar, stainless sports nerf bars, digital dash incorporating rev counter and super comfortable long, narrow seat. To top it all, alloy wheels and Apache inspired race graphics make this machine the ultimate and awesome dream machine. This is a top quality machine with performance to excite the most demanding thrill seeking rider.

Posted 15/02/08

'Up and Coming' quad racing star Luke Davies from Stourport in Worcestershire, has just been awarded a lucrative sponsorship deal with UK market leader Quads Direct Ltd, importers of Apache Quads - whose head offices and distribution centre are based in the Midlands.

Luke, a member of the Worcestershire based Wyre Forest Off Road Club, has secured the sponsorship deal after making a big impression around the country on his Apache F100 Liquid Cooled High Performance Quad Bike. He recently took part in the huge 'Weston Beach Race' where he beat dozens of riders from around the country to finish 4th in his class. Luke also rides with national club 'Gravity LC' based in the South of England and is currently running 5th in their National Championship.

Luke's Dad Neil, an avid supporter of his son's passion said "We are thrilled with the Apache F100 quad, which is superbly reliable and a very robust machine. And now with the backing of Apache, we are looking forward to even more success over the coming months.

Posted 2/11/07

Quads Direct Limited, importers and wholesalers of Apache Quads, has its products featured on ITV’s popular show, ‘Pulling Power’ that airs next Thursday 18th October at 11.05pm.

The Worcestershire based firm was approached by the programme makers a few months ago, to supply one of its hugely popular Road Legal Quads for the programme and duly obliged by sending its premium model, the Apache RLX 250 SX. The programme features a range of vehicles aimed at alternative forms of transport fun on wheels.

Managing Director Richard Latham said “We were of course, thrilled to be approached to supply our 250 Road Legal Quad for the programme, and very much look forward to seeing the final result next week’.

Thanks to an extensive market research campaign over the past eight months, customers of Quads Direct Ltd can now look forward to an improved and more focussed service from 'Solus Only' dealers specialising in the Apache brand; coupled with improved technical information and support plus a full range of video/movie clips - for all of its products - rolling out over the next few weeks.

Now focussing its on 'Solus' Dealers (those selling just Apache), and on Direct Sales from QD's Midlands warehouse, this now streamlines the whole operation and will bring big benefits to Apache customers. The market research campaign included a mystery shopper exercise, which focussed on sales enquiries passed to the existing QD dealer network and their outcome....

Ready to make its mark with the more experienced junior quad rider, the new F100 ‘S’ model from Quads Direct Ltd offers stunning good looks and performance to match.

Aimed specifically at the growing number of competent junior riders that are now swelling the ranks of enthusiasts in the UK, the exciting new thoroughbred features a gutsy, liquid cooled 100cc engine and sports specification to give it a true competitive edge.

The latest road legal quad from Quads Direct Ltd, - the Apache RLX 320 - already hailed as one of the best new launches this year, is set to re-define the UK market. No other quad of this calibre offers so much in terms of its top quality value for money and huge specification.

And its no co-incidence that the name chosen for the gleaming paintwork is Ferrari Red. On or off the road, the performance of the RLX 320 CVT is exhilarating.

The standard specification is immense...